Powered By Karak Fueled by Culture

We are a Dubai based team of culturally rooted creatives. We firmly believe in the big idea transforming them into impactful experiences across social, branding, and strategy.

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[ Interact to change mood ]
[ Interact to change mood ]

Work

  • PRJ 001

    Terribly Real – ADIDAS

    • [ Creative Direction ]
    • [ Social Campaign ]
    • [ Production ]

    Terribly Real, a local clothing brand approached us to help launch their limited-edition Adidas collab ‘The Karak Culture’ tee with a social campaign that’s quick, catchy, and inspired by Dubai’s culture.

    • PRJ 002

      Black Sheep Coffee

      • [ Content Creation ]
      • [ Content Planning ]
      • [ Strategic Consulting ]

      We partnered with Black Sheep Coffee. Crafting a social first approach that brought their bold, rebellious identity to life. Delivering a mix of UGC-driven content that connected with local audiences while staying true to the brand’s global voice.

      • PRJ 003

        Ooka

        • [ Content Creation ]
        • [ Content Planning ]

        OOKA is the cleaner, smarter way to shisha and we’ve teamed up to turn their innovative device into a lifestyle experience online. From smoke to scroll, every piece of content captures the feeling of clean pleasure redefined.

        • PRJ 004

          Mamacita

          • [ Social Strategy ]
          • [ Content Creation ]
          • [ Content Planning ]
          • [ Account Management ]

          We spiced things up with Mamacita, a Latin food truck serving flavor with attitude. We’ve built a feed that tastes as good as the food. Vibrant, bold, and full of personality.

          Capabilities

          Social Branding

          3D Content Web

          Motion Strategy

          We blend global strategy with local spice to craft bold, tailor-made creative — shaping the culture that defines the new generation.

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